Tips on Choosing a Domain Name
Stuck for a good domain name? The following simple tips may help you choose your ideal domain name.
Short and Simple
To be able to find your site people need to be able to remember your address and type it into their browser easily. Aim to register the shortest name that your customers and visitors will associate with your website.
Try to avoid unusual words, or words that are difficult to spell, and don't overuse numbers and shortened versions of words which can be more difficult to remember.
Multiple Domain Registrations
Registering the same domain name with a variety of extensions will help you protect your brand, particularly if you own a trademark for a certain name.
You probably don't need to register every variant of your domain, but you should, at the very least, try to register the .co.uk, .com, .eu and .net extensions. These are the most popular domain extensions, and by registering all of them you can help to prevent cyber squatters and loss of traffic through people visiting the wrong website.
Furthermore, registering your domain name with different extensions can dissuade potential competitors and help strengthen your search engine listings.
Customers Can't Type!
If you have a domain name that can be easily pluralised or misspelt, consider registering these alternatives to stop traffic going elsewhere.
You may want to register related domain names based around:
- Misspellings and typos: Particularly if your name is spelled in an unconventional way or is potentially subject to typos.
- Plurals/non-plurals: E.g. registering both 'besteverwebhost.com' and 'besteverwebhosts.com'.
- Different grammatical forms: E.g. 'besteverwebhost.com' and 'besteverwebhosting.com'.
- Synonyms: E.g. 'besteverwebhost.com' and 'greatesteverwebhost.com'.
Don't Pay Too Much
Amazingly, some companies still sell domain names for as much as £100. To put that into perspective, xemik.net domain names start at just £5 per year!
Register Your Domain Now
You don't need to be a web designer or internet guru... You don't even need a web page. Simply search for your domain name and register it yourself. Simple!
Buy do it now, before someone else grabs that perfect domain name while you're still thinking about it.